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A 2008 Specialized Stumpjumper with full suspension A 2008 Specialized S-Works Transition carbon triathlon/time trial bike In 1995, Specialized launched the Full Force brand. [ 13 ] Full Force was a lower-end mountain bike brand sold through sporting goods stores and discount retailers such as Costco . [ 5 ]
Specialized Bicycle Components was founded by Mike Sinyard in 1974, when he was 24 years old. Sinyard had previously traveled to Europe and established an import business relationship with Cinelli, one of the most important and iconic Italian bike component manufacturer. He started Specialized by importing and assembling bikes from Italian ...
In August 2016, ASI purchased the bicycle retailer Performance Bicycle (owner of the e-commerce site and retailer Nashbar) for an undisclosed amount. [ 14 ] [ 15 ] [ 16 ] As part of the deal, a new parent company called Advanced Sports Enterprises was created to "oversee brand development, wholesale and retail operations, while ASI’s ...
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