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2. RealPage - Wikipedia

   en.wikipedia.org/wiki/RealPage

   In January 2020, RealPage has agreed to acquire Modern Message, Inc. [10] In September 2020, RealPage acquired real estate IoT startup Stratis. [11] In December 2020, private-equity firm Thoma Bravo announced it would acquire RealPage for $9.6 billion, paying $88.75 per share for the company, a premium of 31% for their closing prices at the time.

3. Multiple listing service - Wikipedia

   en.wikipedia.org/wiki/Multiple_listing_service

   A multiple listing service (MLS, also multiple listing system or multiple listings service) is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation (among brokers) and accumulate and disseminate information to enable appraisals.

4. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that becomes sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an ...

5. Anywhere Real Estate - Wikipedia

   en.wikipedia.org/wiki/Anywhere_Real_Estate

   Anywhere Real Estate Inc., formerly Realogy (/ ˈ r iː l ə dʒ i /), is an American publicly traded real estate services company. It owns and franchises several real estate brands and brokerages, and offers consumer programs, lead generation, relocation, and title settlement services. [2]: 5–6

6. Realtor.com - Wikipedia

   en.wikipedia.org/wiki/Realtor.com

   Realtor.com is operated by the real estate network Move, Inc., [2] which is owned by News Corp. [3] Ryan O'Hara served as chief executive officer (CEO) of both realtor.com and Move until June 18, 2019. [4] Following the announcement of O'Hara's departure, News Corp's President of Global Digital Real Estate Tracey Fellows was named acting CEO in ...

7. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.