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PB Max candy bar being broken PB Max candy bar in wrapper. PB Max is a discontinued candy bar made in the United States by Mars, launched in 1989 [1] or 1990. [2] They were made of creamy peanut butter over a square-shaped whole grain cookie, enrobed in milk chocolate with crunchy round cookie pieces.
The candy bar was a huge hit, but was ultimately discontinued, supposedly because the Mars family had a distaste for peanut butter. For more sweet nostalgia, sign up for our free newsletters ...
The Mars bar was relaunched in January 2010 (initially exclusively through Walmart stores), discontinued again at the end of 2011, [citation needed] and relaunched again in September 2016 by Ethel M, the gourmet chocolate subsidiary of Mars, Inc. The 2016 version was the "original American recipe", without caramel.
The original formulation of the bar was much more candy bar-like with less focus on the granola, although the original intention was to offer a healthier candy bar alternative. The original slogan was "Kudos, I'm yours!" Mars, Incorporated, stated in a 2017 Facebook post that the bars had officially been discontinued.
Each bar came wrapped in two individual halves. It consisted of a chocolatey, whipped nougat-style centre coated in milk chocolate. [citation needed] It was essentially the same as a UK Milky Way bar before the filling in Milky Way bars was changed from chocolate to vanilla flavour in 1993. [citation needed] The bar was discontinued in 2015.
The Mars Wrigley UK spokesperson said: "With over 2.5 million Mars Bars produced daily at our Slough factory it seems this has slipped through without its signature flourish.
In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen. [1] In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015. [2]
This is a list of chocolate bar brands, in alphabetical order, including discontinued brands.A chocolate bar, also known as a candy bar in American English, is a confection in an oblong or rectangular form containing chocolate, dark chocolate, or white chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers.