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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
DCF launched a graphic anti-smoking ad showing diseased organs and computer-generated imagery of an unhealthy human body. [ citation needed ] New York Post columnist Andrea Peyser commented on the graphic nature in her column on March 17, 2008.
In addition to its own websites the CCF, which since 2014 also uses the name "Center for Organizational Research and Education"(CORE), [36] operates several dozen websites specifically targeting organizations and agencies working on social issues including animal rights, fair wages, transfats, drunken driving, sugar, labor union activities, and ...
U.S. smoking rates have fallen dramatically in the past six decades, from 42.6% of American adults in 1965 to 11.6% in 2022, according to the American Lung Association.
It has been active ever since, although its peak of activity was in the late 1970s and early-mid 1980s. Many of the members came from professional and university-educated backgrounds. A founding member was Bill Snow, who first started to alter tobacco billboards with graffiti, and continued to be active in anti-smoking and littering campaigns ...
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