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Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
The company started off as an automotive community blog where consumers could post reviews and questions about local dealers, shops, and types of cars. Dealers expressed interest in advertising on the site, and the company changed its business strategy to connect dealers and consumers by putting inventory on the site.
Typical car dealership (in this case a Jeep dealer) in the U.S. selling used cars outside, new cars in the showroom, as well as a vehicle entrance to the parts and service area in the back of the building An aerial view of auto dealer's service in Kuopio, Finland Service and repair entrance Auto dealer's service and repair facility Dealer for vintage cars
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The company was an early adopter of the "haggle-free" approach to pricing used cars, later used by competitor CarMax and online used car retailers like Carvana. While most small used car dealers sell vehicles " as is ", Enterprise offers a 7-day/1,000-mile buyback policy, a 12-month/12,000-mile limited powertrain warranty and 12 months of ...
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